The ETA sounds like the UK equivalent of Alan Odd's NRCA (!)
ETA: Add 'chic' to cycling's list of positives
As well as being cheaper, healthier and more sustainable than cars, cycling is officially trendy.
Rebecca Nicholson from the Guardian reports celebrities such as Agyness Deyn have recently taken to travelling on two wheels, but the renaissance of the bicycle was underway before she got on board.
Cycling has increased by 91 per cent in London since 2000 and fashion houses have got in on the act, with Chanel selling its limited edition bike for £6,000.
The increasing popularity of style brands such as Pashley, Velorbis and Grand 1888 is to do with the fact that users can enjoy a more leisurely experience than on a mountain bike.
However, Caz Nicklin, founder of cyclechic.co.uk, says there are still barriers which need to be broken down.
"There are two major misconceptions. One is that cycling is a geeky pursuit for which you have to be dressed from head to toe in Lycra. The other is that it’s dangerous," he said.
A spokesperson for the Environmental Transport Association (ETA) said: “More and more people in urban areas are discovering that cycling makes better sense than travelling by car or public transport.”
Meanwhile, research from Transport for London suggests 71 per cent of cyclists in the capital may be riding ill-fitting bikes.
Most expensive bike in Britain
What is the ETA?
The ETA is a not-for-profit ethical organisation providing motorists
with carbon-neutral breakdown cover and insurance products. As well as encouraging responsible driving to reduce carbon, the ETA campaigns for sustainable transport.