I'm not entirely convinced about the context of this 'bicycle safety' message from France, although getting Karl Lagerfeld
to wear a fluoro jacket is kinda, well, dare I say it, ... funky?
I'll like to see the posters slogan' "It's yellow, it's ugly, it goes with nothing, but it can save your life" morphed into something more suitable
Such as subreptitiously attempting to altering peoples perception about blame-shifting and the usual BS moral crises guff when it comes to discussing road user responsibilities.
Although "It's stupid, it's ugly, it proves with nothing, but changing your selfish attitude can save lives" may zoom over the heads of the worst cartards.