Cycling in Melbourne Australia
Hi Andrrew, I'm interested to hear what people say about this. I had it a bit when I used to ride road bikes 15 years ago.
Make sure you're using both brakes, and "sit up" to catch some wind.
I imagine some pads would be better than others. Harder ones are probably less effective when at normal temp and fade less when hot... just a guess.
My hydraulic disc brakes on my MTB don't do it. They chew up the pads in gritty mud though.
+1 to what Chris says about disc brakes. But that probably doesn't help your immediate "problem".
Kool Stop brake pads are very good and not too exy (esp. on-line at, say, Wiggle --shhh). I happily use the grey ones; many people recommend the "salmon" ones but these seem a little harder to get. They may take a little time to "bed in" on your rims.