Stopatred is a campaign to improve the status of cycling in the eyes of the public and policy-makers alike, and to tackle the attitudes of those cyclists whose behaviour perpetuates the image of cyclists as a low-status social 'out-group' on wheels.
Its specific focus is on the disregard of traffic signals.
It also has two general aims:
* To encourage cyclists to show courtesy towards other road users and pedestrians.
* To encourage greater compliance with the laws of the road.