Cycling in Melbourne Australia
Could you design a bike inspired by the Bulmers range of ciders?
Bulmers have been making authentic British cider since 1887. Remaining true to their British heritage and celebrating the independent spirit on which it was built, Bulmers believe true fulfillment comes from doing your own thing.
This is a sentiment we see at Treadlie magazine in many independent bike builders. Those who've gone out on a limb to realise their dream bicycle, wo want to capture the values of the handmade bicycles of the past while building a modern machine.
H.P (Percy) Bulmer pressed the first drop of Bulmers Cider in 1887 with a press borrowed from the farm next door and we suspect. in a shed. He reminds us of most bike builders we know and that is why we are proud to present Bulmers Bike Build, a bicycle design competition for preofessional, budding or just-plain-keen bike builders.
For Bulmers Bike Build we want you to design the quintessential Bulmers bicycle inspired by the Bulmers range of ciders. There are four ciders, Bulmers Original Cider, Bulmers Pear Cider, Bulmers Ginger Cider and Bulmers Blackcurrant Cider. You can design one bike - inspired by one cider, or four bikes - one for each cider, or, any number in between.
Check out the design brief and how to register here